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Št. zadetkov: 2
Measuring multimedia exposure of users based on psychophysiological measurement
Evin Aslan Oğuz, Andrej Košir
Doktorska disertacija
Oznake: multimedia exposure;psychometric instrument;psychophysiological signals;multimedia communication;user behavior;ad exposure;
The aim of this research was to measure short-term multimedia ad exposure and its impact on the consumer behaviour of young adults (18-24). The current state of the art lacks in providing a reusable instrument in the context of advertis­ing. Additionally, when estimating ad exposure from psychophysi ...
Leto: 2023 Vir: Fakulteta za elektrotehniko (UL FE)
Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir
Izvirni znanstveni članek
Oznake: obnašanje uporabnikov;vključenost;merjenje;multimedijske komunikacije;multimedijska izpostavljenost;psihometrični instrument;consumer behavior;engagement;measurement;multimedia communication;advertisement exposure;psychometric instrument;
The shift toward fragmented and ubiquitous use of multimedia poses several challenges to our understanding and assessment of multimedia exposure and its effects. This article focuses on multimedia advertising exposure and its impact on consumer behavior. It presents the development of Multimedia Ad ...
Leto: 2023 Vir: Fakulteta za elektrotehniko (UL FE)
Št. zadetkov: 2
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