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Št. zadetkov: 2
Social CRM adoption and its impact on performance outcomes
Marjeta Marolt, Andreja Pucihar, Hans Dieter Zimmermann
Izvirni znanstveni članek
Oznake: social CRM;extent of adoption;factors;
Background and Purpose: Social customer relationship management (social CRM) is an emerging concept that integrates traditional CRM and social media in order to provide benefits for organizations and customers. Despite the benefits that social CRM can bring, many organizations are still at the early ...
Leto: 2015 Vir: Fakulteta za organizacijske vede (UM FOV)
Social CRM adoption and its influence on customer relationship performance -SMEs perspective
Marjeta Marolt, Andreja Pucihar, Hans Dieter Zimmermann
Doktorska disertacija
Oznake: social CRM;extent of social CRM adoption;adoption factors;customer relationship performance;dissertation;
Social media (SM) is challenging the traditional relationship between enterprises and customers. The flow of information has become multidirectional, interconnected and difficult to predict. In order to create superior customer experiences, enterprises need to systematically use SM together with oth ...
Leto: 2018 Vir: Fakulteta za organizacijske vede (UM FOV)
Št. zadetkov: 2
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