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Izvirni znanstveni članek
Oznake: trženje;delitvena ekonomija;spletna trgovina;zaupanje;marketing;sharing economy;online shopping;trust;
In the sharing economy market, B2B relationships between service providers and sharing economy platforms are largely built on the platforms’ promise of ensuring a successful sharing experience, which is not always delivered. Moreover, platforms have the opportunity to take advantage of their dominan ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Izvirni znanstveni članek
Oznake: trženje;delitvena ekonomija;etika;vedenje potrošnikov;marketing;sharing economy;ethics;consumer behaviour;
The complex triadic relationships among consumers, providers, and platforms in the sharing economy have led to increasing conflicts in the interactions between the actors involved, especially when it comes to unethical behavior, such as rule breaking by consumers. This paper examines consumer misbeh ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 2
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