doktorska disertacija
Sintija Verstovšek (Author), Vesna Žabkar (Mentor)

Abstract

Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba

Keywords

trženje;odnosi s strankami;potrošnik;zadovoljstvo;lojalnost;modeli;informacijska tehnologija;kadri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.08 - Doctoral Dissertation
Organization: UL EF - Faculty of Economics
Publisher: [S. Verstovšek]
UDC: 339.138
COBISS: 18461926 Link will open in a new window
Views: 674
Downloads: 128
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis of customer relationship management as a form of modern marketing, a conceptual model of key success factors and an empirical evaluation
Secondary keywords: marketing;customer relationship;consumer;satisfaction;loyalty;models;information technology;personnel;research;analysis;
Type (COBISS): Dissertation
Thesis comment: Univ. Ljubljana, Ekonomska fakulteta
Pages: VI, 218 str., 13 str. pril.
ID: 1029954