drivers of facebook advertising success
Jana Benedik (Author), Gregor Pfajfar (Mentor)

Abstract

The effectiveness of social media marketing in the live entertainment industry

Keywords

trženje;elektronsko trženje;socialne mreže;potrošnik;efektivnost;oglaševanje;raziskave;analiza;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Benedik]
UDC: 659.1
COBISS: 23843558 Link will open in a new window
Views: 775
Downloads: 97
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Other data

Secondary language: Slovenian
Secondary title: Učinkovitost oglaševanja na družbenih omrežjih v zabavni industriji: spremenljivke, ki vplivajo na uspeh facebook oglaševanja
Secondary keywords: marketing;electronic marketing;social network;consumer;efficiency;advertising;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 75, 15 str.
ID: 10862532