diplomsko delo
Kaja Kvas (Author), Suzana Žilič Fišer (Mentor), Tina Tomažič (Co-mentor)

Abstract

Cilj diplomskega dela je preučiti pogostost promocijskega umeščanja izdelkov na osnovi slovenskih in ameriških filmov. Izbrani vzorec filmov obsega takšne, ki vsebujejo prve primerke promocijskega umeščanja izdelkov in segajo v leto 1920, do novejših, ki segajo v leto 2017. V sklopu prikritega oglaševanja in promocijskega umeščanja izdelkov so preučeni in razloženi zakoni, ki na teh področjih veljajo v Sloveniji ter Združenih državah Amerike.

Keywords

filmi;oglaševanje;zakonodaja;promocije;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: K. Kvas
UDC: 659.148:778.534.4(043.2)
COBISS: 20926998 Link will open in a new window
Views: 923
Downloads: 173
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Product placement in film industry
Secondary abstract: The aim of the thesis is to examine frequency of product placement contained in Slovenian and American movies. Movies contained in research include those from the early stages of product placement, starting with 1920, as well as new ones from year 2017. Regarding the law of advertising and product placement, acts valid in Slovenia and USA will be presented.
Secondary keywords: movies;advertising;laws;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: V, 41 str.
ID: 10862598
Recommended works:
, diplomsko delo
, diplomsko delo
, diplomsko delo
, primer nanizanke Prijatelji
, diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih sistemov