master's thesis
Patricia Bevc (Author), Vesna Žabkar (Mentor)

Abstract

Web analytics usage in e-commerce

Keywords

marketing;electronic marketing;marketing strategy;electronic commerce;analytical department;analysis;research;primeri;Slovenia;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Bevc]
UDC: 339.138
COBISS: 24156134 Link will open in a new window
Views: 889
Downloads: 228
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Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Uporaba spletne analitike v spletnih trgovinah in portalih
Secondary keywords: trženje;elektronsko trženje;strategija trženja;elektronsko poslovanje;analitična služba;analiza;raziskave;primeri;Slovenija;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 68, 17 str.
ID: 10904030