magistrsko delo
Rok Berčan (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Zvestoba slovenskih kupcev avtomobilskim blagovnim znamkam

Keywords

Slovenija;avtomobili;nakup;odločanje;vedenje potrošnikov;blagovne znamke;zadovoljstvo;lojalnost;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Berčan]
UDC: 366
COBISS: 24186598 Link will open in a new window
Views: 707
Downloads: 110
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Loyalty of Slovenian customers to automotive brands
Secondary keywords: Slovenia;cars;purchasing;decision making;consumer behaviour;brands;satisfaction;loyalty;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 53, 12 str.
ID: 10918349