zaključna strokovna naloga visoke poslovne šole
Tanja Broder (Author), Barbara Čater (Mentor)

Abstract

Uvedba novega izdelka na medorganizacijski trg

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;trg;novi proizvodi;inovacije;poslovno komuniciranje;prodaja;cena;case study;podjetje;Knauf Insulation;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Broder]
UDC: 339.138
COBISS: 23982054 Link will open in a new window
Views: 731
Downloads: 320
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Introducing a new product in the business-to-business market
Secondary keywords: interorganizational systems;intercompany marketing;market;new products;innovations;business communication;sales;price;case study;enterprises;Knauf Insulation;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 26, 2 str.
ID: 10928766