zaključna strokovna naloga visoke poslovne šole
Neva Lotrič (Author), Alenka Slavec (Mentor)

Abstract

Načrt trženja za uvedbo novega izdelka v izbranem podjetju

Keywords

trženje;blagovne znamke;trgovska blagovna znamka;strategija trženja;planiranje;pospeševanje;distribucija;cena;prodaja;poslovno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Lotrič]
UDC: 339.13
COBISS: 23982822 Link will open in a new window
Views: 683
Downloads: 122
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Marketing plan to introduce a new product in a selected company
Secondary keywords: marketing;brands;store brand;marketing strategy;planning;promotion;distribution;price;sales;business communication;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 27, 2 str.
ID: 10928768