magistrsko delo
Jana Štokelj (Author), Vesna Žabkar (Mentor)

Abstract

Dejavniki porabnikove vključenosti v blagovne znamke na družbenih omrežjih

Keywords

trženje;blagovne znamke;potrošnik;socialne mreže;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Štokelj]
UDC: 339.139
COBISS: 24602854 Link will open in a new window
Views: 387
Downloads: 47
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Other data

Secondary language: English
Secondary title: ǂThe ǂantecedents of consumer engagement with brands on social networks
Secondary keywords: marketing;brands;consumer;social network;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 56, 14 str.
ID: 10976704