master's thesis
Živa Benčina (Author), Teja Burja (Author), Vesna Žabkar (Mentor)

Abstract

Impact of innovation on consumer's brand perception

Keywords

marketing;brands;innovations;valuation;consumer;consumer behaviour;research;analysis;case study;Adidas;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [Ž. Benčina
UDC: 347.77
COBISS: 24845030 Link will open in a new window
Views: 939
Downloads: 142
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Other data

Secondary language: Slovenian
Secondary title: Vpliv inovacij na porabnikovo zaznavo blagovne znamke
Secondary keywords: trženje;blagovne znamke;inovacije;vrednotenje;potrošnik;vedenje potrošnikov;raziskave;analiza;case study;Adidas;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 96, 9 str.
ID: 10991721
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