Consumers' perceived value of Adidas as a casual sportswear brand
master's thesis
Abstract
Consumers' perceived value of Adidas as a casual sportswear brand
Keywords
marketing;brands;Adidas;textile industry;sports;valuation;consumer behaviour;research;analysis;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2018 |
| Typology: | 2.09 - Master's Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [G. Debeljak |
| UDC: | 339.138 |
| COBISS: |
24844262
|
| Views: | 936 |
| Downloads: | 169 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | Slovenian |
|---|---|
| Secondary title: | Potrošniško zaznavanje vrednosti Adidasa kot blagovne znamke priložnostnih športnih oblačil |
| Secondary keywords: | trženje;blagovne znamke;Adidas;tekstilna industrija;šport;vrednotenje;vedenje potrošnikov;raziskave;analiza; |
| Type (COBISS): | Master's thesis/paper |
| Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
| Pages: | IV, 91, 20 str. |
| ID: | 10991722 |
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