zaključna strokovna naloga visoke poslovne šole
Mojca Murko (Author), Gregor Pfajfar (Mentor)

Abstract

Prepoznavnost in širitev blagovne znamke Grom na slovenskem trgu

Keywords

trženje;blagovne znamke;image;vrednotenje;znanje;strategija trženja;poslovno komuniciranje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Murko]
UDC: 339.138
COBISS: 24533478 Link will open in a new window
Views: 367
Downloads: 90
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Other data

Secondary language: English
Secondary title: Awareness and expansion of Grom brand on the Slovenian market
Secondary keywords: marketing;brands;image;valuation;knowledge;marketing strategy;business communication;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 28, 14 str.
ID: 11079801