magistrsko delo
Tjaša Bračko (Author), Maja Makovec Brenčič (Mentor)

Abstract

Trženjsko komuniciranje osebnosti blagovne znamke na družbenem omrežju Instagram

Keywords

trženje;poslovno komuniciranje;družbena omrežja;Instagram;blagovne znamke;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Bračko]
UDC: 339.138
COBISS: 25191398 Link will open in a new window
Views: 602
Downloads: 89
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Marketing communications of brand personality on Instagram
Secondary keywords: marketing;business communication;social networks;Instagram;brands;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 63, 41 str.
ID: 11381632