magistrsko delo
Lara Lovše (Author), Irena Vida (Mentor)

Abstract

Analiza umeščanja blagovnih znamk v medije množične komunikacije v filme in televizijske serije

Keywords

trženje;blagovne znamke;oglaševanje;poslovno komuniciranje;film;etika;psihologija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [L. Lovše]
UDC: 659.1
COBISS: 25381606 Link will open in a new window
Views: 397
Downloads: 76
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of product placement in mass communication media in films and television shows
Secondary keywords: marketing;brands;advertising;business communication;film;ethics;psychology;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 67, 30 str.
ID: 11405143