magistrsko delo
Nika Novak (Author), Barbara Čater (Mentor)

Abstract

Odnos gledalcev do umeščanja blagovnih znamk v filme in televizijske programe

Keywords

trženje;poslovno komuniciranje;blagovne znamke;film;oglaševanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Novak]
UDC: 659.1
COBISS: 25405158 Link will open in a new window
Views: 417
Downloads: 63
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Other data

Secondary language: English
Secondary title: ǂThe ǂattitude of viewers towards product placement in movies and TV shows
Secondary keywords: marketing;business communication;brands;film;advertising;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 50, 21 str.
ID: 11405199