Sensory branding and its impact on consumer brand identification and brand loyalty
ǂthe ǂcase of Starbucks
Abstract
Sensory branding and its impact on consumer brand identification and brand loyalty
Keywords
marketing;brands;coffee;Starbucks;consumer behaviour;loyalty;analysis;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2019 |
| Source: | Ljubljana |
| Typology: | 2.09 - Master's Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [A. Protikj] |
| UDC: | 339.138 |
| COBISS: |
25324006
|
| Views: | 438 |
| Downloads: | 85 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | Slovenian |
|---|---|
| Secondary title: | Trženje blagovne znamke na osnovi čutov ter njihov vpliv na porabnikovo prepoznavanje blagovne znamke in zvestobo blagovni znamki - primer Starbucksa |
| Secondary keywords: | trženje;blagovne znamke;kava;Starbucks;vedenje potrošnikov;lojalnost;analiza; |
| Type (COBISS): | Master's thesis/paper |
| Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
| Pages: | III, 60, 14 str. |
| ID: | 11405222 |
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