magistrsko delo
Nina Petretič (Author), Mateja Bodlaj (Mentor)

Abstract

Vpliv družbenih medijev na nakupne odločitve milenijcev

Keywords

trženje;vedenje potrošnikov;odločanje;poslovno komuniciranje;družbena omrežja;mladina;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Petretič]
UDC: 366
COBISS: 25380582 Link will open in a new window
Views: 468
Downloads: 80
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂThe ǂinfluence of social media on purchase decisions of millennials
Secondary keywords: marketing;consumer behaviour;decision making;business communication;social networks;youth;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 32 str.
ID: 11405260