Digitalno oglaševanje na primeru glasbene skupine

diplomsko delo

Tomaž Rihtar (Author), Tina Tomažič (Mentor), Peter Čakš (Co-mentor)

Abstract

V diplomskem delu smo predstavili, na kakšen način uporabiti družbena omrežja, da pridemo do čim večjega učinka s čim manj stroški (čas, denar). Izhajali smo iz digitalnega marketinga in nato prešli na digitalno oglaševanje, kjer smo se specifično posvetili družbenim omrežjem. Diplomska naloga je potekala na primeru glasbene skupine, Ansambel Vžig. Za primer analize smo uporabili profile na družbenih omrežjih Facebook-a, Instagram-a, YouTube-a in TikTok-a. Kljub nekajletni prisotnosti zgoraj omenjene glasbene skupine na družbenih omrežjih, nikoli ni bilo načrtovanih objav.

Keywords

družbena omrežja;digitalno oglaševanje;Facebook;objave;marketing;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2020
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[T. Rihtar]
UDC:	659.1:004.774.1(043.2)
COBISS:	54902531
Views:	754
Downloads:	203
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Digital advertising on example of a music band
Secondary abstract:	Thesis describes the way that we use social media platforms to get the greatest possible amplification effect at the lowest possible cost (time, money). We started at digital marketing and then we switched to digital advertising where we focused on social media platforms. We made the experiment was condected on the example of a music group, Ansambel Vžig. For analysis we use profiles on Facebook, Instagram, YouTube and TikTok. Despice a few years of the presence of the aforementioned music group on social media, no posts were ever planned.
Secondary keywords:	Social media;digital advertising;Facebook;posts;marketing.;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	X, 72 f.
ID:	12104483