zaključna strokovna naloga visoke poslovne šole
Daša Turšič (Author), Barbara Čater (Mentor)

Abstract

Zvestoba kupcev pri generaciji milenijcev

Keywords

trženje;potrošništvo;potrošnik;lojalnost;starost;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Turšič]
UDC: 366
COBISS: 34249475 Link will open in a new window
Views: 277
Downloads: 34
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: Customer loyalty in the millennial generation
Secondary keywords: marketing;consumerism;consumer;loyalty;age;generation gap;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 28, 7 str.
ID: 12252354
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