magistrsko delo
Anja Berk (Author), Mateja Bodlaj (Mentor)

Abstract

Analiza vedenja milenijcev pri nakupu luksuznih blagovnih znamk

Keywords

trženje;vedenje potrošnikov;odločanje;nakup;blagovne znamke;luksus;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Berk]
UDC: 366
COBISS: 22434307 Link will open in a new window
Views: 321
Downloads: 27
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of millennials' consumer behaviour towards luxury fashion brands
Secondary keywords: marketing;consumer behaviour;decision making;purchasing;brands;luxury;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 65, 23 str.
ID: 12255487