Consumer-brand relationship
brand hate
Abstract
Consumer-brand relationship
Keywords
marketing;brands;emotions;loyalty;satisfaction;research;analysis;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2020 |
| Typology: | 2.09 - Master's Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [S. Ivanov] |
| UDC: | 366 |
| COBISS: |
42995715
|
| Views: | 336 |
| Downloads: | 44 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | Slovenian |
|---|---|
| Secondary title: | Odnos med porabnikom in blagovno znamko: sovraštvo do blagovne znamke |
| Secondary keywords: | trženje;blagovne znamke;čustva;lojalnost;zadovoljstvo;raziskave;analiza; |
| Type (COBISS): | Master's thesis/paper |
| Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
| Pages: | III, 64, 16 str. |
| ID: | 12534570 |
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