Marketinško komuniciranje na primeru podjetja MIK Celje

diplomsko delo

Manuel Šibila (Author), Matjaž Iršič (Mentor)

Abstract

Marketinško komuniciranje je del marketinga in je bistvenega pomena za organizacije. Pravzaprav je način, s katerim se organizacije oblikujejo v očeh odjemalcev, informirajo, in jih nagovarjajo. Opišemo ga lahko tudi kot način, s katerim organizacije prihajajo v stik z zunanjo javnostjo. Brez marketinškega komuniciranja organizacija preprosto ne bo preživela in njen uspeh je močno odvisen od kakovosti ukrepov marketinškega komuniciranja. Zaradi globalizacije, zelo velikega konkuriranja in nasičenosti večine trgov je marketinško komuniciranje način za razlikovanje od konkurence. To počnejo vse organizacije in zato danes ni dovolj le izvajati marketinško komuniciranje, ampak je to treba tudi dobro načrtovati, usklajevati ter izvajati na metodičen in inovativen način. V ospredju morajo biti odjemalci in zadovoljevanje njihov potreb, ker to omogoča dolgoročni uspeh. V diplomskem delu sem v prvi fazi opredelil teoretična izhodišča, v drugi pa podal praktični primer na primeru podjetja MIK Celje. V teoretičnih izhodiščih sem najprej opisal vse, kar je potrebno, da bomo lažje razumeli marketinško komuniciranje in nato še samo področje. V praktičnem delu sem predstavil podjetje MIK Celje ter na podlagi teoretičnih izhodišč pripravil program marketinškega komuniciranja.

Keywords

marketing;komuniciranje;marketinško komuniciranje;program;instrumenti;

Data

Language:	Slovenian
Year of publishing:	2021
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	M. Šibila
UDC:	659.3
COBISS:	81197571
Views:	210
Downloads:	45
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing communication on the example of the company MIK Celje
Secondary abstract:	Marketing communication is an important part of marketing. It is essential for its success. We can describe it as a method of interaction with the world. Through marketing communication, they aspire to inform, appeal, convince, persuade, and many other things. We could also describe it as a way to connect with the inner and outer audience. Without it, an organization just could not survive because it is just too important. Nowadays, however, because everyone does it, organizations need to aspire to do better than the competition. Therefore, they plan, coordinate, innovate, use methodical approaches, and try to be clever about it. For long-term success, organizations have to focus on consumers and their needs and think of ways to satisfy their needs better than the competition does. In the first chapter of my bachelor’s thesis, I will write about the theory and the topic of marketing communication. In the second part, I will present MIK Celje company and a marketing communication program on a practical example based on MIK Celje.
Secondary keywords:	marketing;marketing communication;marketing communication program;promotion tools.;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	38 f.
ID:	13248133