magistrsko delo
Maša Arhar Milenković (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Naklonjenost blagovnim znamkam med milenijci

Keywords

trženje;blagovne znamke;potrošnik;vedenje potrošnikov;mladina;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Arhar Milenković]
UDC: 339.138
COBISS: 47224067 Link will open in a new window
Views: 271
Downloads: 31
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Brand love and millenials
Secondary keywords: marketing;brands;consumer;consumer behaviour;youth;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 62, 4 str.
ID: 13356064