primerjalna študija
Hana Vardjan (Author), Aljoša Pužar (Mentor)

Abstract

Dandanes so podobe krajev pomemben faktor pri izbiri destinacije, ki jo ljudje obiščejo, zato je za mesta pomembno, kakšno podobo imajo v očeh prebivalcev in obiskovalcev. Prihaja do poizkusov spreminjanja obstoječih podob s pomočjo kulturnih dogodkov. Evropska prestolnica kulture je popularen kulturni dogodek, s katerim si mesta prizadevajo privabiti večje število obiskovalcev ter s tem doprinesti k razvoju in prepoznavnosti kraja. V diplomski nalogi se posvečam vprašanju, ali mesta tekom gostovanja dogodka Evropska prestolnica kulture skušajo spreminjati svojo podobo, ter to prizadevanje predstavim na dveh konkretnih primerih, dogodkih EPK v mestih Rotterdam leta 2001 in Maribor leta 2012. Vpliv kulturnih dogodkov na podobo mesta je kompleksen in težko merljiv, zato si pomagam z analizami, ki prikazujejo ekonomske učinke dogodkov. Za boljše razumevanje vpliva večjih kulturnih dogodkov na kraje in njihovo podobo se v prvem delu diplomskega dela posvetim tudi zgodovini urbanega festivala in kulturnih dogodkov ter predstavitvi dogodkovnosti in festivalizacije.

Keywords

trženje kulture;Evropska prestolnica kulture;dogodkovnost;festivalizacija;Trženje;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [H. Vardjan]
UDC: 338.48:316.7(497.412)(043.2)
COBISS: 84837891 Link will open in a new window
Views: 312
Downloads: 42
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Other data

Secondary language: English
Secondary title: European Capital of Culture event as a means to improve the image of a city – a comparative study
Secondary abstract: Today the image of a destination is an important factor in one's decision on which places to visit. That is why the image of a destination in the eyes of its residents and visitors is important for cities. Experiments to change the existing image of a place through cultural events have been tried. The European Capital of Culture is a popular cultural event through which cities strive to attract more visitors in order to contribute to the development and the visibility of a place. In my diploma thesis I focus on the question of whether cities try to change their image when they host the European Capital of Culture event, and I present two specific cases: the ECOC events in Rotterdam in 2001 and in Maribor in 2012. The impact of cultural events on the image of a city is complex and difficult to measure; therefore, I use analyzes that indicate the economic effect of the events. For a better understanding of the impact major cultural events have on places and their image, I also discuss the history of urban festivals and cultural events, and present events and festivalisation in the first part of the thesis.
Secondary keywords: arts marketing;European Capital of Culture;events;festivalisation;Kulturni turizem;Cultural tourism;Marketing;Kultura;Culture;Maribor (Slovenija);Maribor (Slovenia);Graduate theses;
Type (COBISS): Bachelor thesis/paper
Study programme: 0
Embargo end date (OpenAIRE): 1970-01-01
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 35 str.
ID: 13390838