master's thesis
Jaka Širok (Author), Maja Makovec Brenčič (Mentor)

Abstract

Developing consumer-based brand equity via social media

Keywords

marketing;brands;image;values;social networks;success;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Širok]
UDC: 339.138
COBISS: 78049027 Link will open in a new window
Views: 150
Downloads: 20
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Other data

Secondary language: Slovenian
Secondary title: Družbeni mediji kot gradnik vrednosti blagovnih znamk v očeh kupcev
Secondary keywords: trženje;blagovne znamke;image;vrednost;družbena omrežja;uspeh;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 70, 9 str.
ID: 13594703