magistrsko delo
Marko Novak (Author), Mateja Kos Koklič (Mentor)

Abstract

Izbira ustreznega atribucijskega modela pri večkanalnem spletnem oglaševanju

Keywords

trženje;elektronsko trženje;potrošnik;podatki;analiza;podatkovna analitika;modeli;zakonodaja;raziskave;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Novak]
UDC: 339.138
COBISS: 81594371 Link will open in a new window
Views: 154
Downloads: 9
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Selecting appropriate attribution model in multi-channel online advertising
Secondary keywords: marketing;electronic marketing;consumer;data;analysis;data analytics;models;legislation;research;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 62, 7 str.
ID: 13594779