magistrsko delo
Sara Lango (Author), Irena Vida (Mentor)

Abstract

Vloga vplivnic pri odločanju porabnikov kozmetičnih izdelkov

Keywords

trženje;nakup;odločanje;vedenje potrošnikov;kozmetika;družbena omrežja;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Lango]
UDC: 339.138
COBISS: 91090179 Link will open in a new window
Views: 145
Downloads: 10
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of female influencers in the consumer decision-making process for cosmetics
Secondary keywords: marketing;purchasing;decision making;consumer behaviour;cosmetics;social networks;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 70, 42 str.
ID: 14282365
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