ǂThe ǂprocess of rebranding as a tool for altering consumer’s brand perception
master's thesis
Abstract
The process of rebranding as a tool for altering consumer’s brand perception
Keywords
marketing;business communication;brands;Cockta;changes;image;consumer behaviour;research;analysis;
Data
| Language: | English |
|---|---|
| Year of publishing: | 2021 |
| Source: | Ljubljana |
| Typology: | 2.09 - Master's Thesis |
| Organization: | UL EF - Faculty of Economics |
| Publisher: | [K. Kern Pirnat] |
| UDC: | 339.138 |
| COBISS: |
92753923
|
| Views: | 128 |
| Downloads: | 13 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | Slovenian |
|---|---|
| Secondary title: | Vpliv prenove blagovne znamke na potrošnikovo zaznavanje |
| Secondary keywords: | trženje;poslovno komuniciranje;blagovne znamke;Cockta;spremembe;image;vedenje potrošnikov;raziskave;analiza; |
| Type (COBISS): | Master's thesis/paper |
| Thesis comment: | Univ. Ljubljana, Ekonomska fak. |
| Pages: | III, 55, 27 str. |
| ID: | 14282386 |
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