Celostna grafična podoba podjetja

diplomsko delo

Maša Pauman (Author), Matej Koren (Mentor)

Abstract

Cilj diplomskega dela je bil razvoj popolnoma nove celostne grafične podobe za podjetje Konting, Nevenka Klemenčič s.p., ki se ukvarja z računovodstvom, knjigovodstvom, finančnim, davčnim, poslovnim in kadrovskim svetovanjem. Diplomsko delo predstavlja postopek nastanka celostne grafične podobe skozi teoretični kot tudi praktični del. V teoretičnem delu je predstavljena vizualna komunikacija, podrobneje pa oblikovanje, načela oblikovanja ter elementi oblikovanja, ki so v oblikovanju nepozabljivi in jih mora oblikovalec dobro poznati. Prav tako je predstavljeno še grafično oblikovanje, saj v tej diplomski nalogi igra pomembno vlogo. V zadnjem delu je predstavljen in prikazan proces nastanka celostne grafične podobe podjetja. Ustvarila sem logotip, pri čemer sem upoštevala znanje, pridobljeno v teoretičnem delu. Podjetju sem oblikovala osnovne tiskovine in promocijske izdelke.

Keywords

celostna grafična podoba;grafično oblikovanje;logotip;tipografija;vizualna komunikacija;diplomske naloge;

Data

Language:	Slovenian
Year of publishing:	2022
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Pauman]
UDC:	766:659.12(043.2)
COBISS:	139664643
Views:	128
Downloads:	32
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate identity of a brand
Secondary abstract:	The purpose of this diploma thesis was to develop a completely new brand identity for the company Konting, Nevenka Klemenčič s.p., which deals with accounting, bookkeeping, financial, tax, business and human resources consulting. The diploma thesis consists of the process of creating a brand identity through the theoretical as well as practical part. In the theoretical part, visual communication is presented and in more detail design, design principles and design elements, which are unforgettable in design and must be well known by the designer. Graphic design is also presented, as it plays an important role in this diploma thesis. In the last part, the process of creating a brand identity is presented and shown. I created the logo, taking into account the knowledge gained in the theoretical part. I designed basic printed materials and promotional products for the company.
Secondary keywords:	corporate identity;graphic design;logo;typography;visual communication;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	1 spletni vir (1 datoteka PDF (VIII, 53 f.))
ID:	16431433