master's thesis
Martina Eftimova (Author), Mateja Kos Koklič (Mentor), Maja Makovec Brenčič (Thesis defence commission member), Tomaž Kolar (Thesis defence commission member)

Abstract

No abstract data available

Keywords

marketing;electronic marketing;consumer behaviour;purchasing;decision making;choice;online shopping;research;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Eftimova]
UDC: 366
COBISS: 148258819 Link will open in a new window
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Downloads: 0
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Other data

Secondary language: Slovenian
Secondary title: Vpliv digitalnih spodbud na uporabnikovo nakupovanje preko spleta
Secondary keywords: trženje;elektronsko trženje;vedenje potrošnikov;nakup;odločanje;izbira;spletna trgovina;raziskave;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 48, 40 str.
ID: 18647390