Consumers' response to Search Engine Marketing

generational biases

Monika Keleshovska (Author), Mateja Kos Koklič (Mentor), Irena Vida (Thesis defence commission member), Mateja Bodlaj (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;elektronsko trženje;vedenje potrošnikov;medgeneracijske razlike;psihologija potrošnika;raziskave;analiza;marketing;electronic marketing;consumer behaviour;generation gap;consumer psychology;research;analysis;

Data

Language:	English
Year of publishing:	2023
Typology:	2.09 - Master's Thesis
Organization:	UL EF - Faculty of Economics
Publisher:	[M. Keleshovska]
UDC:	366
COBISS:	167333123
Views:	4
Downloads:	1
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Consumers' response to search engine marketing: generational biases
Secondary keywords:	trženje;elektronsko trženje;vedenje potrošnikov;medgeneracijske razlike;psihologija potrošnika;raziskave;analiza;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Ljubljani, Ekonomska fak.
Pages:	III, 59, 35 str
ID:	22102993