master's thesis
Petja Oplotnik (Author), Vesna Žabkar (Mentor), Polona Domadenik (Thesis defence commission member), Barbara Čater (Thesis defence commission member)

Abstract

Consumer-brand relationship in direct-to-consumer business model

Keywords

marketing;direct marketing;brands;consumer;busness model;business communication;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Oplotnik]
UDC: 339.138
COBISS: 183607043 Link will open in a new window
Views: 29
Downloads: 2
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Razmerje znamka-potrošnik v poslovnem modelu neposredne prodaje potrošniku
Secondary keywords: trženje;direktno trženje;blagovne znamke;potrošnik;poslovni model;poslovno komuniciranje;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 51, 32 str.
ID: 23195845