magistrsko delo
Tjaša Babič (Author), Maja Konečnik Ruzzier (Mentor), Irena Vida (Thesis defence commission member), Tanja Dmitrović (Thesis defence commission member)

Abstract

Porabnikovo zaznavanje in naklonjenost digitalnemu trženju in spletnemu nakupovanju

Keywords

trženje;elektronsko trženje;vedenje potrošnikov;nakup;odločanje;spletna trgovina;poslovno komuniciranje;odnosi s strankami;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Babič]
UDC: 339.138
COBISS: 186027779 Link will open in a new window
Views: 40
Downloads: 7
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Consumer perception and preference for digital marketing and online shopping
Secondary keywords: marketing;electronic marketing;consumer behaviour;purchasing;decision making;online shopping;business communication;customer relationship;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 57, 6 str.
ID: 23195953