magistrsko delo
Neja Godec (Author), Igor Ivašković (Mentor), Matej Lahovnik (Thesis defence commission member), Sandra Penger (Thesis defence commission member)

Abstract

No abstract data available

Keywords

potrošništvo;trženje;vedenje potrošnikov;blagovne znamke;luksus;zadovoljstvo;medgeneracijske razlike;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FŠ - Faculty of Sport
Publisher: [N. Godec]
UDC: 366
COBISS: 188179459 Link will open in a new window
Views: 41
Downloads: 8
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of the perception of the needs for the necessity and luxury goods and the way generations X and Z satisfy them
Secondary keywords: consumerism;marketing;consumer behaviour;brands;luksusluxury;satisfaction;generation gap;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 111, 24 str.
ID: 24275701