lahko virtualni vplivneži nadomestijo človeške vplivneže?
Tjaša Mušič (Author), Živa Kolbl (Mentor), Irena Vida (Thesis defence commission member), Mateja Kos Koklič (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;elektronsko trženje;družbena omrežja;vplivneži;virtual organization;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Mušič]
UDC: 339.138
COBISS: 209267715 Link will open in a new window
Views: 47
Downloads: 168
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Other data

Secondary language: English
Secondary title: ǂThe ǂfuture of influencer marketing: can virtual influencers replace human influencers?
Secondary keywords: marketing;electronic marketing;social networks;influencers;virtual organization;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 68, 21 str.
ID: 25465137