magistrsko delo
Maja Udovč (Author), Gregor Pfajfar (Mentor), Maja Makovec Brenčič (Thesis defence commission member), Tamara Pavasović Trošt (Thesis defence commission member)

Abstract

No abstract data available

Keywords

trženje;zeleno trženje;blagovne znamke;tekstilna industrija;trajnostni razvoj;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Udovč]
UDC: 339.138
COBISS: 224082691 Link will open in a new window
Views: 63
Downloads: 19
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Unveiling the impact of greenwashing on the perception of international brands in the fashion industry
Secondary keywords: marketing;green marketing;brands;textile industry;sustainable development;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: 1 spletni vir (1 datoteka PDF (IV, 69, 38 str.)
ID: 26235689