diplomsko delo
Martina Bandelj (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv tržnega komuniciranja na povpraševanje po tobačnih izdelkih

Keywords

tobačna industrija;trženje;poslovno komuniciranje;ekonomska propaganda;direktno trženje;pospeševanje prodaje;odnosi z javnostjo;povpraševanje;zakonodaja;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Bandelj]
UDC: 339.138
COBISS: 14066150 Link will open in a new window
Views: 882
Downloads: 288
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: tobacco industry;marketing;business communication;advertising;direct selling;sales promotion;public relations;demand;legislation;
Type (COBISS): Undergraduate thesis
Thesis comment: Univerza v Ljubljani, Ekonomska fakulteta
Pages: 44 str., 19 str. pril.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 34486