primer Nissan Micra
Vanja Kermc (Author), Mateja Kos Koklič (Mentor)

Abstract

Trženjsko komuniciranje pri repozicioniranju izdelka

Keywords

trženje;poslovno komuniciranje;proizvodi;pozicioniranje proizvoda;strategija trženja;direktno trženje;pospeševanje prodaje;odnosi z javnostjo;case study;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Kermc]
UDC: 339.138
COBISS: 21230822 Link will open in a new window
Views: 697
Downloads: 178
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary keywords: marketing;business communication;products;positioning;marketing strategy;direct selling;sales promotion;public relations;case study;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 26, 12 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 60260