magistrsko delo
Gregor Cimperman (Author), Maja Makovec Brenčič (Mentor)

Abstract

Trženjska strategija podjetja Tronitec na avstrijskem trgu

Keywords

mednarodno trženje;medorganizacijsko trženje;majhna podjetja;strategija trženja;konkurenca;pozicioniranje proizvoda;segmentacija;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Cimperman]
UDC: 339.138
COBISS: 21401318 Link will open in a new window
Views: 1052
Downloads: 225
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂmarketing strategy of the company Tronitec Ltd. in the Austrian market
Secondary keywords: international marketing;intercompany marketing;small enterprises;marketing strategy;competition;positioning;segmentation;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 68 str.
Keywords (UDC): social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID: 61699
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