diplomska naloga
Bojan Škufca (Author), Doris Gomezelj Omerzel (Mentor)

Abstract

Uvedba nove blagovne znamke na slovenski trg

Keywords

blagovne znamke;pozicioniranje;tržni deleži;konkurenca;cene;odjemalci;izdelki;trženjski splet;baterijska svetilka;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [B. Škufca]
UDC: 658.626(497.4)(043.2)
COBISS: 3444183 Link will open in a new window
Views: 3629
Downloads: 168
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 53 str. + pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;
ID: 77191