Marketinško komuniciranje v podjetju AS

diplomsko delo

Barbara Panger (Author), Bruno Završnik (Mentor)

Abstract

Tržno komuniciranje je zelo pomemben dejavnik v vsakem podjetju. Predstavlja edino pot do dobička, saj služi ne samo reklamiranju ampak tudi obveščanju kupcev, vzpodbujanju v nakup in prepoznavnosti podjetja. Uspešen bo le tisti, ki bo ustrezno izvedel marketinško komuniciranje - torej tako komuniciranje, ki bo v kupcu vzbudilo zanimanje in ne odpor. Na primeru izbranega podjetja in s pomočjo anketnega vprašalnika sem ugotavljala kateri so instrumenti tržnega komuniciranja, ki so v podjetju že bili uporabljeni, kateri so kupcem najbolj všeč in kako naj se izbrano podjetje glede na ugotovljene rezultate vede v prihodnosti.

Keywords

marketing;trženje;komuniciranje;tržno komuniciranje;oglaševanje;pospeševanje prodaje;direktno trženje;osebna prodaja;odnosi z javnostjo;

Data

Language:	Slovenian
Year of publishing:	2013
Source:	Koper
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[B. Panger]
UDC:	659.3
COBISS:	11438364
Views:	995
Downloads:	133
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Marketing kommunication in the company AS
Secondary abstract:	Marketing communication is a very important factor in any business. It is the only way to achieve profit as it serves not only for advertising purposes but also as a means to inform customers, encourage acquisition and increase recognition of the company. Only those who will properly implement marketing communication, i.e. communication that will arouse customers’ interest and not cause aversion, will be successful. Based on the example of a chosen company and with the help of a questionnaire, I was able to determine which marketing communication instruments have already been used, which instruments the customers like most and, given the research results, how the chosen company should act in the future.
Secondary keywords:	Marketing communication;advertising;sales promotion;direct marketing;public relations;personal selling;marketing communication analysis;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	42 str., 4 str. pril.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;mass communication;informing;enlightening of the public at large;množično komuniciranje;obveščanje najširše javnosti;
ID:	79462