diplomsko delo visokošolskega strokovnega študija Organizacija in management poslovnih in delovnih sistemov
Rok Nemec (Author), Polona Šprajc (Mentor)

Abstract

Diplomska naloga opisuje raziskavo trga za uvedbo novega izdelka na tržišče. V teoretičnem delu smo predstavili pomembna poglavja, kot so trženje, raziskava trga, tržno komuniciranje, uvajanje novega izdelka na trg ter življenjski ciklus novega izdelka. V praktičnem delu smo na kratko predstavili podjetje in njegov novi izdelek ter izvedli tržno raziskavo, v kateri je sodelovalo 80 anketirancev. Z anketnim vprašalnikom smo pridobili podatke, ki so nam omogočili analizo. Analiza nam je pomagala začrtati smernice in predloge, ki smo jih zapisali v zaključku. To so predvsem smernice glede tržnih kanalov, predlaganih sprememb na izdelku ter določanja cen.

Keywords

trženje;tržna raziskava;poročni konfeti;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [R. Nemec]
UDC: 339.138
COBISS: 7252243 Link will open in a new window
Views: 2100
Downloads: 235
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: MARKET RESEARCH FOR INTRODUCTION OF NEW PRODUCT AT TENVIP COMPANY
Secondary abstract: The thesis describes a market study for the introduction of a new product on the market. In the theoretical part we present the important chapters such as marketing, market research, marketing communications, the introduction of a new product on the market and life cycle of it. In the practical part, we briefly introduce the company and their new product, and conducted a market survey which included 80 respondents. The questionnaire data were obtained, which allowed us to analyze. The analysis has helped us to outline guidelines and suggestions, which we wrote in the conclusion. These include guidance on the marketing channel, the proposed changes on the product and pricing.
Secondary keywords: Marketing;market research;wedding confetti;marketing communication;new product.;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 49 f.
ID: 8727219
Recommended works:
, diplomsko delo visokošolskega strokovnega študija Organizacija in management poslovnih in delovnih sistemov
, zaključna strokovna naloga visoke poslovne šole
, diplomsko delo univerzitetnega študija Organizacija in management delovnih sistemovv
, diplomsko delo
, diplomsko delo