diplomsko delo visokošolskega strokovnega študija Organizacija in management kadrovskih in izobraževalnih sistemov
Monika Bolka (Author), Polona Šprajc (Mentor)

Abstract

Diplomska naloga opisuje trženjski splet v podjetju Marjan Fajfar s.p. V teoretičnem delu smo opredelili teorijo s področja trženja, ciljno trženje, nakupno odločanje kupcev, trženjski splet, povezljivost med kakovostjo izdelkov in zadovoljstvom kupcev. Predstavili smo podjetje Fajfar ter posamezne spremenljivke trženjskega spleta, med katere sodijo izdelek, cena, distribucija, promocija, ljudje, procesiranje in fizični dokazi. V raziskovalnem delu smo izvedli tržno raziskavo, v kateri je sodelovalo 80 anketirancev. Z anketiranjem smo pridobili podatke, ki so nam bili v pomoč pri analizi. Analizirane podatke smo grafično prikazali, jih razložili, opisali, pretvorili v odstotke ter izračunali aritmetično sredino. V sklepnem delu diplomske naloge smo podali ugotovitve ankete in mnenja za večjo prepoznavnost podjetja na trgu.

Keywords

trženje;trženjski splet;izdelek;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [M. Bolka]
UDC: 339.138
COBISS: 7303187 Link will open in a new window
Views: 1718
Downloads: 105
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Other data

Secondary language: English
Secondary title: MARKETING MIX OF THE COMPANY MARJAN FAJFAR S.P.
Secondary abstract: Thesis describes the marketing network in company Marjan Fajfar s.p. In the theoretical part we identified on the theory of marketing, target marketing, purchase decisions of customers, the marketing network, connectivity between product quality and customers atisfaction. We presented the company Marjan sp Fajfar and individual variables of the marketing network, which includes product, price, distribution, promotion, people, processing and physical evidence. In the research work we carried out a market research of company, which included 80 respondents. In the interview we obtained information that have assisted in the analysis. We graphically demonstrated analyzed data, explained and described them, we converted the data into percentages and calculate the arithmetic mean. In the final part of the thesis we submitted the findings of opinion polls and opinion for greater recognition of the company in the market.
Secondary keywords: Marketing;marketing mix;product;Fajfar.;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 68 str.
ID: 8729407
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