magistrsko delo
Aleš Novak (Author), Iča Rojšek (Mentor)

Abstract

Pot do močne blagovne znamke na medorganizacijskem trgu

Keywords

medorganizacijskli sistemi;medorganizacijsko trženje;blagovne znamke;strategija trženja;premoženje;case study;podjetje;Poclaine Hydraulics Žiri;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Novak]
UDC: 339.13
COBISS: 22174438 Link will open in a new window
Views: 653
Downloads: 210
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Unknown
Secondary title: ǂThe ǂway to a strong brand on business-to-business market
Secondary keywords: medorganizacijskli sistemi;intercompany marketing;trademarks;marketing strategy;property;case study;enterprises;Poclaine Hydraulics Žiri;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 68, 25 str.
ID: 8757888