magistrsko delo
Nina Dolinšek (Author), Vesna Žabkar (Mentor)

Abstract

Vedenje porabnikov blagovnih znamk na družbenem omrežju Facebook

Keywords

trženje;blagovne znamke;vedenje potrošnikov;elektronsko trženje;socialne mreže;poslovno komuniciranje;raziskave;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Dolinšek]
UDC: 339.13
COBISS: 22435046 Link will open in a new window
Views: 1643
Downloads: 144
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Brand related consumer behavior on Facebook
Secondary keywords: marketing;trademarks;consumer behaviour;electronic marketing;social network;business communication;research;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: IV, 95, 6 str.
ID: 8758050
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