študija primera
Petra Rojc Parditey (Author), Zlatka Meško Štok (Mentor)

Abstract

Vloga marketinga v slovenskih muzejih

Keywords

muzeji;trženje;trženjski splet;orodja;nepridobitne organizacije;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [P. Rojc Parditey]
UDC: 339.138(043.2)
COBISS: 1536486596 Link will open in a new window
Views: 3292
Downloads: 135
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: museums;marketing;marketing mix;marketing instruments;non-profit marketing;
Type (COBISS): Master's thesis
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: VIII, 91 str. + pril.
ID: 8759949
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