Revije o življenjskem slogu

primerjava domačih in licenčnih blagovnih znamk

Romanca Pahor (Author), Bruno Završnik (Mentor)

Abstract

V času, v katerem živimo, se razvijajo številni novi mediji. Medijske hiše so tako postavljene pred vedno nove izzive, saj morajo za pozornost svojih občinstev tekmovati z novimi, naprednejšimi tehnologijami. Številni lastniki »klasičnih« medijev gredo v boju zanjo v korak s časom – v lasti imajo zelo obiskane spletne strani, razvijajo mobilne aplikacije in so močno prisotni na družbenih omrežjih. S primerjalno analizo 14 slovenskih življenjsko stilnih revij – tako licenčnih kot domačih – sem ugotavljala, ali obstajajo razlike med njimi in jih prepoznala. Primerjala sem: naklade in dosege, cene revij in oglasnega prostora, oglaševanje in prihodke iz oglaševanja ter prisotnost spletnih in drugih digitalnih kanalov komuniciranja.

Keywords

oglaševanje;družbena omrežja;revije;naklada;cene;

Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[R. Pahor]
UDC:	659.1
COBISS:	12230172
Views:	636
Downloads:	60
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Magazines on life-style
Secondary abstract:	Marketing communication is a very important factor in any business. It is the only way to achieve profit as it serves not only for advertising purposes but also as a means to inform customers, encourage acquisition and increase recognition of the company. Only those who will properly implement marketing communication, i.e. communication that will a rouse customers’ interestand not cause aversion, will be successful. Based on the example of a chosen company and with the help of a questionnaire, I was able to determine which marketing communication instruments have already been used, which instruments the customers like most and, given the research results, how the chosen companys hould act in the future.
Secondary keywords:	marketing communication;advertising;sales promotion;direct marketing;public relations;personal selling;marketing communication analysis;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	III, 33 str., 6 str. pril.
ID:	9063945