master's thesis
Ana Jankovska (Author), Vesna Žabkar (Mentor)

Abstract

The impact of guerrilla vs. traditional marketing communication on consumer attitudes

Keywords

trženje;poslovno komuniciranje;oglaševanje;oglas;tipi;vedenje potrošnikov;raziskave;komparacije;marketing;business communication;advertising;advertisement;types;consumer behaviour;research;comparisons;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Jankovska]
UDC: 339.138
COBISS: 22591718 Link will open in a new window
Views: 908
Downloads: 288
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Primerjava vpliva gverilskega in tradicionalnega trženjskega komuniciranja na stališča porabnikov
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 56, 14 str.
ID: 9124882